Marketing Spotlight

Everyone Wins

The Ottawa Race Weekend puts on a series of incredible races every year. This year, every participant of the family 2K received a beautiful hand carved medal all the way from a community in Cameroon.

Ottawa Race Weekend’s purchase of these medals helps to put $10,000 into Cameroon’s local economy. A crew was sent to Cameroon to record the process of cutting down coconuts, stripping the bark, sanding them down, shaping them, and  hand carving thousands of medals. After the video was shot, Halogen Marketing edited the video down, placed the clips together, added the text, and uploaded it to YouTube. See the video below.

Great Run Ottawa Playlist Contest

You can add your songs or vote for other music at the Great Run Ottawa Playlist Contest, designed and developed by Halogen Marketing, conceived by Fuse Communications. The winning playlist makes it on Bob FM, and you get a chance to win prizes. (more…)

WordPress and CMS

WordPress was built as blog software, but as it became easy to use, easy to develop, and very accommodating, developers realized that it was a good option as a CMS (Content Management System). Below are ten reasons why I think WordPress makes sense as a CMS for small to medium size sites. (more…)

A Conference Identity Blossoms

Focused on attracting business leaders who not only understand the challenges of climate change but also embrace their role in providing the solutions needed to manage increasing regulatory, investor, physical and reputational risks. (more…)

PHP vs ASP.NET

Everytime I’m asked: “what should I use, PHP or ASP.NET?”

To me, it’s an easy answer. I always say: use PHP. The client sites I have worked with have ranged from 4 to 4000 web pages, and 100% of them would have been best off with a PHP solution. (more…)